How do you take a business consultant that has 6k competitors and build the most futuristic brand in B2B? To do this, we needed to harness a relevant global prospector community to make him stand out in the crowd. Justin Michael is a sales consultant and bestselling author who released books on Technology Quotient (TQ) and ‘combo’ prospecting. His writings speak to becoming a salesborg which is a seller meets cyborg.

He was struggling to drive consistent retained business and get his community to grow. By trying to be something to everyone, he limited himself from reaching the ultimate ICP. We worked with Justin to attract a Founder/CEO audience and move upmarket.

Differentiated GTM elements

• To disrupt the conventional Salesborgs brand approach, we built a gamified TQ test, the first-ever of its kind. The mechanic is a viral feedback loop which perpetually delivers test-takers back to the website to keep attempting to pass and get a higher score. This drives consistent book sales and lucrative consulting work from a C-level audience.
• The salesborg community is now a trusted virtual water cooler with high engagement around tech stack themes.
• Justin’s new brand presence dominates the category of RevOps. His work is taken seriously by industry analysts.