About

Nimchinski/Michael began in 2020 at the start of the pandemic with a mission to align sales and marketing to improve GTM.

Julia and Justin headed up each function, respectively, in early-stage startups. They saw a gap in how companies performed discovery with customers and were inspired by design thinking.

Their ‘customer-centric’ GTM Games [hypcccycl.com] helped us view go-to-market through a new lens, insights we bring to agency clients.

The agency has evolved into an effective vehicle to define/re-define your go-to-market, and unlock your revenue potential.

N/M’s sales meets marketing approach differentiates the agency in a crowded space because it brings outsized returns to clients that unify their GTM to create a revenue flywheel.